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The Perfect Short Sale – Revisited

By Jeff Clark
Thursday, August 21, 2008

It was my pick for the "best idea of the year."
 
Last November, I told everyone at a conference put on by my publisher (Stansberry & Associates Investment Research) that my favorite trade for 2008 was to short Salesforce.com (CRM). CRM provides Internet-based customer relationship management software. The stock was a balloon looking for a pin, and it was easy to argue for its demise.
 
At the time, CRM was trading at $56.73 per share. That put its valuation at over 350 times earnings, 17 times book value, and 10 times sales. Sure, its high growth rate justified a premium valuation. But no stock deserves to be trading at 350 times earnings. I was convinced CRM would fall, and I called it "the perfect short sale."
 
And for nine months, I've been wrong.
 
Despite a ravaging bear market that trimmed 20% off the S&P 500, cut the financial and homebuilding sectors by 65%, split most technology stocks in half, and slapped around every other high-flying darling on Wall Street, CRM remained unscathed. In fact, it rallied.
 
As of yesterday, CRM was trading at $66 – about 16% above where I said to short it. But I don't mind. Sometimes it takes a while for the market to recognize the brilliance of my ideas.
 
Besides, rather than shorting shares of the stock itself, my recommendation was to use options to create a sort of "synthetic" short position.
 
Synthetic positions act like the underlying stocks, but they can often be structured to reduce risk to an infinitesimal level. The CRM synthetic position I recommended at the conference was designed to profit if the stock dropped, stayed the same, or even rallied a bit.
 
In fact, the only way we can lose money on this position is if CRM closes above $72.60 per share on option-expiration day in January 2009. That's 30% above the already inflated price when we entered the trade.
 
After yesterday's earnings announcement, it doesn't look like we'll have to worry about taking a loss on this trade anymore. In fact, it should be wildly profitable.
 
CRM announced earnings of $0.08 per share for the most recent quarter. That's right in line with analysts' expectations. But the shares are going to gap sharply lower this morning. I suppose when you're trading over 300 times earnings, merely meeting expectations isn't quite good enough.
 
CRM will likely open below $60 per share, which will put us in the black on our synthetic short sale. But this decline is only the beginning. The stock needs to lose another $15-$20 to bring it back into the realm of realistic valuations.
 
My bet is it will happen by January.
 
Best regards and good trading,
 
Jeff Clark




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Market Watch
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52-Wk
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52-Wk
Oil Service 137.59 +1.04% +18.94%
Big Pharma 64.14 +0.02% -3.24%
Internet 72.07 -0.08% +23.41%
Semis 16.22 +1.19% +29.35%
Utilities 31.28 +0.22% +1.46%
Defense 18.52 +0.05% +10.57%
Nanotech 10.03 +0.40% +1.62%
Alt. Energy 10.08 +1.31% -3.26%
Water 18.49 +0.98% +14.49%
Insurance 16.14 +0.44% +21.08%
Biotech 20.54 -0.19% +28.13%
Retail 19.70 +0.25% +30.20%
Software 24.79 +0.81% +25.90%
Big Tech 53.87 +0.26% +22.74%
Construction 13.10 +0.85% +15.72%
Media 13.64 +0.52% +25.95%
Consumer Svcs 67.39 +0.19% +24.54%
Financials 55.04 +0.31% +7.44%
Health Care 64.30 +0.12% +2.01%
Industrials 63.54 +0.46% +21.03%
Basic Mat 74.35 +1.06% +25.27%
Real Estate 55.32 +0.14% +25.02%
Transportation 91.77 +0.66% +26.93%
Telecom 22.59 +0.49% +17.78%